The seven mass media, or often used as “seventh mass media channel”, to draw attention to the latest mobile phones as a mass medium, are a new concept and neoliberalism to distinguish the major mass media channels and highlight their relative merits and benefits.
The seven mass media categorization has emerged soon after mobile phones were recognized as a new and unique mass media channel. The strongest proponents of the seven mass media taxonomy tend to be companies closely involved in mobile telephony.
The mass media in order of their introduction are:
1. Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century
2. Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th century
3. Cinema from about 1900
4. Radio from about 1910
5. Television from about 1925
6. Internet from about 1990
7. Mobile phones from about 2000
Each mass medium has its own content types, its own creative artists and technicians, and its own business model. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media.